Trump Media & Technology Group, majority-owned by the family of U.S. President Donald Trump and operator of the social media platform Truth Social, announced the launch of a new service called Truth API, granting trading firms and financial institutions ultra-fast access to posts from Trump and other most influential accounts on the platform.

The company explained that the service will begin operation in early August, providing a real-time data stream via an application programming interface (API), allowing clients to receive posts within fractions of a second, with a very slight time difference before they appear to the public, along with round-the-clock support and a complete archive of posts dating back to 2022.

Investment in Market Influence

Interim CEO Kevin McGurrin said that financial markets already move in response to Truth Social posts, predicting that Truth API will become a sustainable revenue source for the company.

Truth Social has about 12.9 million followers for the account of U.S. President Donald Trump, who habitually announces political stances and official decisions on the platform before publishing them through other media. The accounts of his sons, FBI Director Kash Patel, and the White House also enjoy wide followership.

Advantage for High-Frequency Trading Firms

The new service targets especially high-frequency trading (HFT) firms, which rely on executing thousands of trades daily using algorithms that respond to news and data as soon as they are released. These firms spend millions of dollars annually on infrastructure and data licensing agreements to reduce order execution time to minuscule fractions of a second, giving them a competitive edge in the markets.

The company noted that institutions that previously monitored Truth Social posts relied on manual tracking, while Truth API provides direct, reliable, and immediate access to market-sensitive information.

Trump's Posts Move Billions of Dollars

Financial markets have experienced sharp volatility in recent years following Trump's posts on Truth Social on issues such as the war between Iran and Israel, stock markets, and economic policies. Automated trading algorithms execute buy and sell orders immediately after those statements are published, adding or wiping out billions of dollars in asset values within minutes.

Last March, traders bet on the oil market with about $500 million about 15 minutes before Trump posted about 'productive' talks with Iran, which led to a drop in crude oil prices and sparked a broad wave of market volatility.

Criticism Over Conflict of Interest

API services are a common practice on social media platforms, but the new service raised questions about conflict of interest, as the Trump family is the largest shareholder in the company, while the posts of the U.S. President himself constitute the product sold to financial institutions.

Trump Media did not disclose the subscription fee for Truth API, but confirmed that agreements have been signed with a number of clients before the official launch of the service.

The move comes as the company seeks to improve its financial performance, after recording a net loss of $405 million in the first quarter of this year, compared to a loss of $31 million in the same period last year.

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July 17, 2026 Last updated: July 17, 2026

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