The global Brand Finance institution revealed its analysis of the performance of brands sponsoring the 2026 World Cup, hosted by the United States, Canada, and Mexico, highlighting the gains achieved by participating companies after the tournament concluded.

The report showed that Aramco recorded a 2.3% growth in its brand value, ranking fourth among the 21 official sponsors of the tournament, exceeding the average growth rate among sponsoring companies, which stood at 1.6%.

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Aramco also outperformed several major global sponsoring companies, including Coca-Cola, Visa, McDonald's, and Bank of America, in brand value growth rate, an indicator that reflects the positive impact of its participation in the world's largest sporting event. The report confirms the continuing growing global presence of Aramco, as the tournament enhanced its brand standing internationally, solidifying its position among the top global brands benefiting from the 2026 World Cup.