The Madinah Region Development Authority confirmed that the performance indicators of the hospitality sector during the first quarter of 2026 reflect continued growth in the region, supported by expanded capacity and improved readiness of hospitality facilities, enhancing Madinah's position as a leading destination for hospitality and tourism and strengthening its role in supporting the goals of Saudi Vision 2030 to improve visitor experience and develop the tourism sector. Data from the Ministry of Tourism showed that Madinah recorded the highest occupancy rate for hospitality facilities among Saudi cities at 82% during the first quarter of this year, while the average daily rate reached SAR 453, and revenue per available room reached SAR 372, indicators that reflect strong demand for the destination and efficiency of the hospitality system in accommodating the continuous growth in numbers of visitors and pilgrims.

The authority noted that the number of licensed tourist hospitality facilities in Madinah rose to 661 by end of the first quarter of 2026, with total licensed rooms reaching 80,223, representing about 15% of total licensed rooms in the Kingdom, according to Ministry of Tourism indicators, reflecting growing tourism investments and continued expansion of hospitality infrastructure in the region.

Madinah continues to achieve competitive results in sectoral indicators; it led the Kingdom in hotel occupancy rate at 84%, and achieved advanced positions in average daily rate and revenue per available room, along with outstanding performance of hotel apartments and other facilities, reflecting the maturity of the sector and sustainable growth.

The Madinah Region Development Authority affirmed that these indicators reflect integrated efforts among relevant parties to develop the tourism sector and enhance Madinah's attractiveness as a global destination receiving visitors and pilgrims according to highest quality standards, contributing to economic development, quality of life improvement, and enhancing the city's competitiveness locally and internationally.