The popular market in the city of Arar in the Northern Borders region provides a permanent outlet for productive families and female artisans to support small projects and preserve traditional crafts. Heritage and local products are displayed and marketed through it, boosting the local economy and preserving cultural heritage.

This demand positively impacts sales for productive families and supports the sustainability of their businesses.

The market sees increasing activity during seasons, holidays, and various festivals, leading to higher demand for heritage products and handicrafts. This demand positively impacts sales for productive families and supports the sustainability of their businesses.

The market contains shops dedicated to productive families, where they display a variety of products that reflect the cultural heritage of the region. These products include Al-Sadu (traditional weaving), handwoven textiles, Bedouin tents, traditional costumes, as well as handicrafts, perfumes, incense, and popular foods.

The market has enabled female artisans to expand the scope of their activities, transforming home production into organized business practices. This shift has contributed to increased marketing opportunities for products and income development, enhancing their economic independence.

The market plays a vital role in preserving traditional crafts by ensuring their continued practice and transmission across generations. It transforms these crafts into products that receive great demand from locals and visitors, ensuring their survival and development.

Many female artisans have benefited from digital marketing tools and social media platforms to promote their products and receive orders. This has helped expand the reach of local products to markets outside the region, enhancing their distribution.

This support comes within the framework of enhancing women's participation in economic activities, empowering productive families, and preserving traditional crafts. It is considered an essential part of the national cultural heritage, which the Kingdom seeks to develop and sustain for future generations.