NHC Group signed a strategic partnership agreement on Saturday evening with Al Hilal Club Company, becoming a primary partner of the club for three seasons.

The signing ceremony took place at 'Fursan Destination' in Riyadh, in the presence of Prince Nawaf bin Saad, Chairman of the Board of Directors of Al Hilal Club, and Mr. Mohammed bin Saleh Al-Batti, CEO of NHC Group.

Representing NHC Group at the signing were Mr. Waleed Al-Harkan, Chief Marketing Officer, and Mr. Steve Calzada, CEO of Al Hilal Club, with representatives from both entities and the media in attendance.

Under this partnership, the NHC logo will appear on the jerseys of all Al Hilal football and academy teams, in addition to a range of commercial and marketing rights both on and off the pitch.

This partnership is an extension of NHC’s strategy to build high-quality alliances with leading national entities, enhancing its presence and consolidating the status of its integrated urban destinations.

NHC Group CEO Mohammed bin Saleh Al-Batti emphasized that this partnership is a strategic step reflecting the group's commitment to expanding ties with top sports entities. He noted that it fosters integration between urban development and sports, contributing to the creation of vibrant cities that enhance the quality of life.

Al-Batti added that the partnership strengthens NHC’s brand presence and highlights its integrated urban destinations—which combine residential, service, and lifestyle experiences—amid the rapid evolution of the Saudi sports sector.

For his part, Al Hilal Club CEO Steve Calzada stated that the partnership with NHC is a significant milestone in the club’s journey toward building a sustainable commercial ecosystem. He noted that the partnership unites two entities that share a vision for ambition and leadership, aiming to generate an impact that goes beyond traditional partnership models.

Calzada expressed his pleasure at welcoming NHC to the Al Hilal partner family, affirming his confidence that the collaboration will deliver mutual value. He highlighted that it reflects Al Hilal's status as a key destination for top national brands, supporting the club's strategy for commercial growth and continued investment and development across various fields.