Al Hilal Club Company officially signed a strategic partnership agreement with NHC Group, making it a main partner of the club for three seasons, according to a statement published by the club on Saturday. The signing ceremony took place at the 'Knights' Destination' in Riyadh, attended by Prince Nawaf bin Saad, Chairman of the Board of Directors of Al Hilal Club Company, and Mohammed Al-Batti, CEO of NHC Group. The club was represented in the signing by CEO Steve Calzada and Waleed Al-Harakan, Chief Marketing Officer of NHC Group. Under this partnership, the NHC logo will appear on the jerseys of all Al Hilal football teams and academy teams, along with a package of commercial and marketing rights inside and outside the stadium.

According to the statement, the sponsorship is an extension of NHC's strategy of building qualitative partnerships with leading national entities, enhancing its presence and consolidating the position of its integrated urban destinations. For his part, Calzada said that the partnership with NHC represents an important step in the club's journey towards building a sustainable commercial ecosystem, noting that this partnership brings together two entities that share ambition and leadership, and aim to achieve an impact that extends beyond the limits of traditional partnerships. Calzada expressed his happiness at NHC joining the Al Hilal family of partners, expressing his confidence that this partnership will contribute to achieving shared value for both parties, and reflects the status that Al Hilal has reached as an attractive destination for the largest national brands, supporting the club's strategy in enhancing commercial growth and continuing investment and development at various levels.

Meanwhile, Al-Batti affirmed that this partnership is a strategic step reflecting the group's direction towards expanding its partnerships with leading sports entities, enhancing integration between urban development and sports, and contributing to building vibrant cities that improve quality of life. Al-Batti added that this partnership enhances NHC's presence and highlights its integrated urban destinations that combine housing, services, and qualitative experiences, amid the rapid development witnessed by the Saudi sports sector.