Naif Al-Otaibi from Riyadh

Saturday, July 18, 2026 19:50 | 1 minute read

Al-Hilal Club signed a strategic partnership agreement with NHC Group for 3 seasons, making it the club's main partner and its logo will appear on the chest of all football team jerseys, according to a club statement today.

The agreement grants NHC Group the status of main partner of Al-Hilal Club, with its logo to appear on the front of all football team jerseys, as well as youth and academy teams, throughout the partnership period.

The step comes as part of Al-Hilal's direction to expand its commercial partnership base and enhance its marketing resources through long-term agreements with major local companies.

Fri, 17 2026

Boosting commercial revenues

The new partnership allows NHC Group a prominent presence on Al-Hilal team jerseys, platforms, and various events, while the club benefits from adding a major brand to its partner portfolio.

Al-Hilal continues to expand its commercial investments in parallel with its local and continental participations, benefiting from its fan base and marketing value in the Saudi sports sponsorship market.

Fri, 17 2026

Jersey inspired by the sands

Concurrently with the announcement of the partnership, Al-Hilal and Puma unveiled the team's main jersey for the 2026-2027 sports season, under a campaign bearing the slogan 'One Logo.. One Glory'.

The jersey design draws its details from the movement of sand dunes in Saudi Arabia, in an attempt to link the club's identity with elements inspired by the local environment, while maintaining the blue color associated with Al-Hilal's jersey.

The new jersey comes as part of the partnership between the club and Puma, which designs and manufactures Al-Hilal team kits.

Definitions