NHC Group signed a strategic partnership agreement with Al-Hilal Club Company on Saturday evening, making it a main partner of the club for three seasons.

The signing ceremony was held at Al-Fursan Destination in Riyadh, in the presence of His Highness Prince Nawaf bin Saad, Chairman of the Board of Directors of Al-Hilal Club Company, and His Excellency Mr. Mohammed bin Saleh Al-Batti, CEO of NHC Group.

NHC Group was represented in the signing by Mr. Walid Al-Harakan, Chief Marketing Officer, alongside Al-Hilal Club CEO Mr. Steve Kalzada, in the presence of staff from both entities and media representatives.

Under this partnership, the NHC logo will appear on the jerseys of all Al-Hilal football teams and academy teams, along with a package of commercial and marketing rights both inside and outside the stadium.

This partnership extends NHC’s strategy of building qualitative partnerships with leading national entities, enhancing its presence and solidifying the status of its integrated urban destinations.

NHC Group CEO Mr. Mohammed bin Saleh Al-Batti affirmed that this partnership represents a strategic step reflecting the group’s direction to expand its partnerships with leading sports entities, enhancing integration between urban development and sports, and contributing to building vibrant cities that improve quality of life.

Al-Batti added that this partnership strengthens NHC’s presence and highlights its integrated urban destinations that combine housing, services, and distinctive experiences, amid the rapid development of the Saudi sports sector.

For his part, Al-Hilal Club CEO Mr. Steve Kalzada said that the partnership with NHC Group represents an important step in the club’s journey toward building a sustainable commercial system, noting that this partnership brings together two entities sharing ambition and leadership, aiming to achieve an impact beyond traditional partnership boundaries.

Kalzada expressed his pleasure at NHC joining the Al-Hilal partners family, affirming his confidence that this partnership will create shared value for both parties and reflect the status Al-Hilal has reached as an attractive destination for the largest national brands, supporting the club’s strategy to enhance commercial growth and continue investment and development across all fronts.