NHC Group signed a strategic partnership agreement with Al Hilal Club Company this evening, Saturday, making it a main partner of the club for three seasons.

The signing ceremony took place at the 'Direction of Knights' in Riyadh, in the presence of His Highness Prince Nawaf bin Saad, Chairman of the Board of Directors of Al Hilal Club Company, and His Excellency Mr. Mohammed bin Saleh Al-Bati, CEO of NHC Group.

NHC Group was represented in the signing of the agreement by Mr. Waleed Al-Harkan, Chief Marketing Officer, alongside the CEO of Al Hilal Club, Mr. Steve Kalzada, in the presence of a number of employees from both parties and media representatives.

Under this partnership, the NHC logo will appear on the shirts of all Al Hilal football teams and academy teams, along with a package of commercial and marketing rights inside and outside the stadium.

This partnership is an extension of NHC’s strategy to build qualitative partnerships with leading national entities, enhancing its presence and strengthening the position of its integrated urban destinations.

The CEO of NHC Group, Mr. Mohammed bin Saleh Al-Bati, confirmed that this partnership represents a strategic step reflecting the group’s direction towards expanding its partnerships with leading sports entities, enhancing integration between urban development and sports, and contributing to building vibrant cities that improve quality of life.

Al-Bati added that this partnership enhances NHC’s presence and highlights its integrated urban destinations that combine housing, services, and quality experiences, amid the rapid development taking place in the Saudi sports sector.

For his part, the CEO of Al Hilal Club, Mr. Steve Kalzada, said that the partnership with NHC Group represents an important step in the club’s journey towards building a sustainable commercial ecosystem, noting that this partnership brings together two entities that share ambition and leadership, and aim to achieve an impact that extends beyond the boundaries of a traditional partnership.

Kalzada expressed his happiness at NHC joining the Al Hilal family of partners, affirming his confidence that this partnership will contribute to achieving shared value for both parties, and reflects the status that Al Hilal has reached as an attractive destination for the largest national brands, supporting the club’s strategy to enhance commercial growth and continue investment and development at various levels.