Smartphone cameras have reached a level today that makes most users forgo professional cameras, but the majority of secondary lenses have remained mere additions that do not meet the standards of flagship phones. This reality is beginning to change with the HUAWEI Pura 90s Pro Max, the latest release in the prestigious Pura series, which redefines the rules of smartphone photography thanks to a massive 200-megapixel telephoto sensor and an advanced image processing system that elevates the performance of auxiliary lenses to the level of primary lenses.

A telephoto lens that elevates to the level of the primary lens.

The HUAWEI Pura 90s Pro Max comes with a telephoto lens equipped with a flagship 1/1.28-inch sensor, the first 200-megapixel telephoto sensor with RYYB technology, setting a new standard for telephoto image quality. Coupled with industry-leading image stabilization with a CIPA 7.0 rating, the phone delivers stable and clear images even in the most challenging shooting conditions. Video recording capabilities also reach a new level, thanks to 200-megapixel RAW processing technology at the chip level, an industry first. The phone supports ultra-clear telephoto video recording up to 20X with exceptional stability and clarity.

Comprehensive upgrade for the main camera.

The main camera has also received significant enhancements, featuring an Ultra Lighting HDR camera with a 16EV standard and a large 1/1.28-inch RYYB sensor, delivering superior light sensitivity and high dynamic range performance. The HUAWEI Pura 90s Pro Max and HUAWEI Pura 90s Pro both come with the True-to-Colour 2.0 camera, which offers a 43% improvement in color accuracy. The AI Composition tool has been upgraded to provide intelligent visual framing suggestions, with visual guidance displayed directly on the screen.

Colors inspired by vacations.

The HUAWEI Pura 90s Pro Max offers a vibrant color palette inspired by diverse environments, where each color reflects a special moment of light and atmosphere in an elegant visual expression that combines nature, movement, and emotion. The phone features a flat-screen design with straight edges, giving it a minimalist and elegant look suitable for daily use.

5G+ Connectivity.

The new HUAWEI Pura 90s series provides full 5G+ connectivity, offering ultra-fast speeds, lower latency, and a more stable network experience across various regions in the Kingdom of Saudi Arabia. The series ensures smooth performance in streaming, gaming, and instant content creation, reflecting Huawei's commitment to delivering advanced innovation to users in the Kingdom.

Smarter and more personal.

The Celia smart assistant helps you manage your day easily through natural voice commands. You can launch apps, adjust settings, or take screenshots and recordings without touching the phone. Celia also serves as an instant knowledge hub, from checking the weather and time zones to providing travel suggestions and answering daily questions. It also helps you write quick messages, send invitations, or format simple documents, making daily communication faster and easier.

Anti-reflective and scratch-resistant Kunlun Glass.

The HUAWEI Pura 90s Pro Max features new anti-reflective and scratch-resistant Kunlun Glass. Thanks to its gradient material structure and advanced optical design, the screen reduces reflections by up to 70%, providing a more comfortable and clearer viewing experience even under direct sunlight.

Ready for future connectivity requirements.

The phone ensures faster and smoother network performance across all scenarios, supported by a massive 6000mAh battery for all-day use. When charging is needed, the phone offers 100W wired SuperCharge technology, along with support for fast wireless charging.

All your apps in one trusted store.

AppGallery is Huawei's official app store, offering an integrated ecosystem with millions of apps in one trusted place. Today, all major global apps are available on AppGallery, making it easy to find and download everything you need. After years of using Huawei devices—and with the new HUAWEI Pura 90s Pro Max—you can rely on AppGallery to access most of the essential apps in your daily life, with full support and smooth operation.

Availability.

The HUAWEI Pura 90s series will be available for pre-order starting July 20, with prices starting from 3499 Saudi Riyals, including valuable gifts via the Huawei online store and a number of authorized distributors in the Kingdom.

The Huawei Consumer Business Group is one of three business groups under the Huawei umbrella, providing a variety of products including smartphones, tablets, laptops, wearables, audio devices, smart screens, and IoT devices, among others.

In January 2023, Brand Finance revealed the 2022 Global 500 list of the world's most valuable brands, where Huawei ranked 31st, with a brand value of $44.3 billion.

In 2023, Huawei's total research and development spending reached more than $23 billion, equivalent to about 23.4% of the company's total annual revenue. This brings Huawei's total R&D spending over the past ten years to more than $154 billion.

For more information, please visit: consumer.huawei.com/sa

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