Today's smartphone cameras have reached a level that allows most users to forgo professional cameras, yet the majority of secondary lenses remain mere additions that fail to meet flagship standards. This reality is beginning to change with the HUAWEI Pura 90s Pro Max, the latest in the prestigious Pura series, which redefines the rules of smartphone photography thanks to a massive 200MP telephoto sensor and an advanced image processing system that elevates auxiliary lens performance to match main lenses.

A Telephoto Lens That Rivals the Main Camera: The HUAWEI Pura 90s Pro Max features a telephoto lens equipped with a flagship 1/1.28-inch sensor, the first 200MP telephoto sensor with RYYB technology, setting a new standard for telephoto image quality. Coupled with industry-leading CIPA 7.0 image stabilization, the phone delivers steady, clear shots even in the most challenging shooting conditions. Video recording capabilities also reach a new level thanks to industry-first on-chip 200MP RAW processing. The phone supports ultra-clear telephoto video shooting up to 20X with exceptional stability and clarity.

Comprehensive Upgrade to the Main Camera: The main camera has also received significant improvements. It comes with an Ultra Lighting HDR camera featuring a 16EV standard and a large 1/1.28-inch RYYB sensor to deliver superior light sensitivity and high dynamic range performance. Both the HUAWEI Pura 90s Pro Max and HUAWEI Pura 90s Pro feature the True-to-Colour 2.0 camera, which provides a 43% improvement in color accuracy. The AI Composition tool has been upgraded to offer intelligent suggestions for visual framing, complete with live on-screen visual guides.

Colors Inspired by Holidays: The HUAWEI Pura 90s Pro Max presents a vibrant color palette inspired by diverse environments, where each color reflects a special moment of light and atmosphere in an elegant visual expression that combines nature, motion, and emotion. The phone features a flat-screen design with straight edges, giving it a simple and elegant look suitable for daily use.

5G+ Connectivity: The new HUAWEI Pura 90s series provides full 5G+ connectivity, offering ultra-fast speeds, lower latency, and a more stable network experience across various regions in the Kingdom of Saudi Arabia. The series ensures smooth performance in streaming, gaming, and instant content creation, reflecting Huawei's commitment to bringing advanced innovation to users in the Kingdom.

Smarter and More Personal: The intelligent assistant Celia helps you manage your day easily via natural voice commands. You can launch apps, adjust settings, or capture screenshots and recordings without touching the phone. Celia also acts as an instant knowledge hub, from checking the weather and time zones to travel suggestions and answering daily questions. It also helps you write quick messages, send invitations, or format simple documents, making daily communication faster and easier.

Anti-Reflective and Scratch-Resistant Kunlun Glass: The HUAWEI Pura 90s Pro Max comes with the new anti-reflective and scratch-resistant Kunlun Glass. Thanks to its graded material structure and advanced optical design, the screen reduces reflections by up to 70%, providing a more comfortable and clear viewing experience even under direct sunlight.

Ready for Future Connectivity Demands: The phone ensures faster and smoother network performance in all scenarios, supported by a massive 6000mAh battery for all-day use. When charging is needed, the phone provides 100W wired SuperCharge technology, alongside support for fast wireless charging.

All Your Apps in One Trusted Store: AppGallery is Huawei's official app store, offering a comprehensive app ecosystem that includes millions of applications in one trusted place. Today, all major global apps are available on AppGallery, making it easy to find and download everything you need. After years of using Huawei devices—and with the new HUAWEI Pura 90s Pro Max—you can rely on AppGallery to access most of the essential apps in your daily life, with full support and seamless performance.

Availability: The HUAWEI Pura 90s series will be available for pre-order starting July 20, with prices starting from 3499 SAR, including valuable gifts via the Huawei online store and a number of authorized distributors in the Kingdom.