The 2026 World Cup final will witness an unprecedented event in the tournament's history, after FIFA announced the first-ever artistic halftime show during the final match, a move inspired by the Super Bowl halftime show.

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The show will take place at the New York–New Jersey Stadium, which hosts the anticipated final between Argentina and Spain, featuring a lineup of top global music stars, including BTS, Shakira, Madonna, and Justin Bieber, along with Coldplay. FIFA aims to provide a new entertainment experience for World Cup fans and add a festive touch to the biggest match in football, a first since the tournament's inception in 1930.

The show represents a shift in how the World Cup final is presented, as the tournament has traditionally featured opening ceremonies before the match, whereas the 2026 edition will be the first to include a halftime performance.

Millions of fans around the world are anticipating this event, which combines football with the most famous music stars, in an attempt to deliver an exceptional final that merges sports competition and entertainment on the global stage, reflecting a trend toward expanding the viewing experience beyond the pitch.