Smartphone cameras have today reached a level that makes most users abandon professional cameras, but the majority of secondary lenses remained mere accessories that do not meet the standards of flagship phones. This reality is beginning to change with the HUAWEI Pura 90s Pro Max, the latest release of the prestigious Pura series, which redefines the rules of smartphone photography thanks to a massive 200MP telephoto sensor and an advanced image processing system that elevates the performance of auxiliary lenses to the level of primary lenses.

Telephoto Rises to the Level of the Primary Lens The HUAWEI Pura 90s Pro Max features a telephoto lens equipped with a pioneering 1/1.28-inch sensor, the first 200MP RYYB telephoto sensor, setting a new standard for telephoto image quality. Combined with the industry-leading CIPA 7.0 image stabilization, the phone delivers steady and clear photos even in the most challenging shooting conditions. Video recording capabilities also reach a new level, thanks to chip-level 200MP RAW processing technology, the first of its kind in the industry. The phone supports ultra-clear telephoto video recording up to 20X with exceptional stability and clarity.

Comprehensive Upgrade for the Main Camera The main camera also received significant improvements. It features an Ultra Lighting HDR camera with 16EV standard, paired with a large 1/1.28-inch RYYB sensor, delivering exceptional light sensitivity and high dynamic range performance. Both the HUAWEI Pura 90s Pro Max and HUAWEI Pura 90s Pro come with a True-to-Colour 2.0 camera that provides a 43% improvement in color accuracy. The AI Composition tool has been upgraded to offer intelligent composition suggestions, with live visual guidance on the screen. Vacation-Inspired Colors The HUAWEI Pura 90s Pro Max offers a vibrant color palette inspired by diverse environments, with each color reflecting a special moment of light and atmosphere, in an elegant visual expression that combines nature, movement, and emotion. The phone features a flat screen design with straight edges, giving it a simple and elegant look suitable for daily use. 5G+ Connectivity The new HUAWEI Pura 90s series offers full 5G+ connectivity, with ultra-fast speeds, lower latency, and a more stable network experience across various regions of the Kingdom of Saudi Arabia. The series ensures smooth performance in streaming, gaming, and instant content creation, reflecting Huawei's commitment to bringing advanced innovation to users in the Kingdom. Smarter and More Personal The intelligent assistant Celia helps you manage your day easily through natural voice commands. You can launch apps, adjust settings, or take screenshots and recordings without touching the phone. Celia also acts as an instant knowledge hub, from checking weather and time zones to travel suggestions and answering daily questions. It also helps you write quick messages, send invitations, or format simple documents, making daily communication faster and easier.

Anti-Reflection and Scratch-Resistant Kunlun Glass The HUAWEI Pura 90s Pro Max features the new anti-reflection and scratch-resistant Kunlun glass. Thanks to its gradient material structure and advanced optical design, the screen reduces reflections by up to 70%, providing a more comfortable and clear viewing experience even under direct sunlight. Ready for Future Connectivity Needs The phone ensures faster and smoother network performance in all scenarios, backed by a massive 6000mAh battery for all-day use. When charging is needed, the phone offers 100W wired SuperCharge technology, along with support for fast wireless charging. All Your Apps in One Trusted Store AppGallery is Huawei's official app store, offering a comprehensive app ecosystem with millions of apps in one trusted place. Today, all major global apps are available on AppGallery, making it easy to find and download everything you need. After years of using Huawei devices — and with the new HUAWEI Pura 90s Pro Max — you can rely on AppGallery to access most essential apps in your daily life, with full support and smooth operation.

Availability The HUAWEI Pura 90s series will be available for pre-order starting July 20 at a price starting from 3,499 SAR, with valuable gifts via Huawei's online store and a number of authorized distributors in the Kingdom.